Careers at SourceCo

Go-To-Market (GTM) Operations & Outreach Associate

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Job highlights

Experience:

1-5 years in GTM operations, sales operations, or outbound sales

of experience

Department:

Marketing

Hours:

Full Time

Location:

Remote / US

Salary:

$55,000 - $85,000 base salary + bonus of 10-25%

About SourceCo

SourceCo is a technology-enabled buy-side investment bank specializing in proprietary deal sourcing for private equity firms, family offices, and corporate acquirers. We leverage proprietary software, data enrichment, and automation to identify niche acquisition targets that align with our clients' investment theses.

What are we looking for:

The GTM Operations & Outreach Manager will play a critical role in optimizing and executing our outbound engagement strategy. This individual will be responsible for designing, implementing, and continuously improving our cold outreach campaigns (email and calling) to generate high-quality buy-side leads. The ideal candidate is a tech-savvy, data-driven operator who thrives on process optimization and automation, with a strong background in cold email, cold calling, and outbound sales operations.

Responsibilities:

Outreach Campaign Management

Plan, execute, and manage cold email outreach campaigns using platforms such as SmartLead, Reply.io, Outreach, and Salesloft
Develop, optimize, and A/B test email copy, subject lines, call scripts, and follow-up cadences to maximize engagement and response rates
Write creative, engaging, and personalized email content that resonates with target audiences
Ensure compliance with email regulations (CAN-SPAM) while maintaining high deliverability rates
Troubleshoot technical issues related to email deliverability, spam filters, and automation workflows

Process Automation & Tool Implementation

Build and maintain automated outreach workflows to enhance efficiency and scalability
Implement and optimize sales engagement tools, including Clay, HeyReach, Apollo, LinkedIn automation tools, and CRM systems
Configure and manage Clay workflows for data enrichment and lead generation
Set up and optimize HeyReach campaigns for personalized outreach at scale
Integrate various outreach tools into cohesive workflows that maximize efficiency
Leverage automation platforms (Zapier, Make) to streamline workflows and improve campaign efficiency
Explore and integrate AI-powered solutions for lead enrichment, personalization, and scheduling
Develop and document standard operating procedures (SOPs) for outreach processes
Set up automations to effectively AB test outreach strategies, create smart reports and dashboard that cover the critical KPIs and metrics to measure a search's performance

Data Management & CRM Administration

Work closely with CRM systems (Salesforce, HubSpot) to ensure data integrity and proper lead tracking
Maintain accurate records of outreach activities and ensure daily updates of target data
Develop and implement data enrichment strategies to improve targeting accuracy
Create and maintain segmentation strategies for targeted outreach campaigns
Ensure seamless integration between outreach platforms and CRM systems

Performance Analysis & Optimization

Develop and track KPIs (open rates, response rates, conversion rates, call connect rates, meeting booked rates)
Generate reports and insights to improve outreach strategies and team productivity
Conduct regular analysis of campaign performance metrics and implement data-driven improvements
Benchmark against industry standards and continuously refine strategies accordingly
Present performance metrics and recommendations to leadership team

Cross-Functional Collaboration

Work closely with sales, research, and operations teams to align outreach efforts with overall business objectives
Collaborate with the Chief of Staff on strategic initiatives and campaign planning
Provide training and documentation on best practices for outreach and automation tools
Coordinate with research teams to ensure high-quality target data for campaigns
Support deal teams with specialized outreach for high-priority opportunities

Requirements:

Required Experience & Skills

1-5 years of experience in GTM operations, sales operations, or outbound sales roles
Proven experience managing cold email outreach campaigns (minimum 2 years preferred)
Proficiency with email outreach platforms (SmartLead, Reply.io, Outreach, Salesloft)
Hands-on experience with Clay for data enrichment and HeyReach for automated outreach
Demonstrated ability to integrate multiple outreach tools into efficient workflows
Strong understanding of sales automation, CRM systems (Salesforce, HubSpot), and AI-driven GTM tools
Experience with automation tools (Zapier, Make) for workflow integration
Exceptional written communication skills with ability to craft compelling outreach messaging
Strong analytical skills to interpret campaign data and make data-driven decisions
Tech-savvy mindset with aptitude for learning new tools and technologies quickly
Creative Thinker: Ability to develop contingency strategies when primary methods file; skilled at devising unconventional, out-of-the-box approaches to overcome research challenges and consistently deliver results
Solution Mindset: Focus on delivering results rather than dwelling on obstacles; proactively develop and implement solutions using available resources without waiting for direction from others
Detail-Oriented: High attention to accuracy in data aggregation and management
Self-Starter: Ability to work independently in a fast-paced, results-driven environment

Preferred Qualifications

Experience with LinkedIn Sales Navigator, ZoomInfo, and AI-powered personalization tools
Background in building and managing call centers or outbound SDR teams
Experience with no-code automation (Zapier, Make, Airtable, Retool)
Familiarity with AI tools for productivity enhancement and content generation
Experience in private equity, investment banking, or M&A environments
Bachelor's degree in Marketing, Business, Communications, or related field

Key Attributes

Results-driven with strong attention to detail and process orientation
Creative problem-solver with ability to think outside conventional approaches
Self-starter who can work independently while collaborating effectively with teams
Adaptable to changing priorities in a fast-paced environment
Commitment to continuous learning and staying current with industry best practices
Available during Eastern Time (ET) business hours if working remotely

Why Join SourceCo?

Be part of an innovative, data-driven investment sourcing firm
Work with cutting-edge AI and automation technology in deal origination
Clear path for advancement within our deal and research teams
Competitive salary with performance-based bonus potential
Flexible, remote-friendly work environment
Opportunity to develop expertise across multiple industries and investment strategies

Interested in joining our team? Send your resume to tomos.mughan@sourcecodeals.com