Free business valuation calculator for small and mid-sized companies. Get a free, instant estimate of your business's value — including a personalized valuation range and exit readiness score.
Start Your Free Valuation →🔒
100% Private • No outreach • Takes under 3 minutes
"I've used 3 valuation tools before — but this one actually felt like it understood my business. It gives actionable insight, not just a number."
— Jonathan Davis, B2B Services Founder, $6M revenue
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Sample Valuation Result
Estimated Valuation Range:
$4,800,000 - $6,300,000
Based on a $3.5M revenue company
Exit Readiness Score:
72
/100
Solid Foundation
How It Works:
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Step 1:
Answer a few questions
Step 2:
Our model analyzes
Step 3:
Get your valuation
Trusted by 10,000+ growing businesses
Most online tools just spit out a multiple of EBITDA. But real buyers — especially strategic and financial acquirers — go much deeper. Here's what they're really looking for.
Get Valuation in 3 Minutes →.avif){kind=small}
Buyers don't just care about revenue or EBITDA — they care about transferability, team strength, customer concentration, and systems. They want confidence the business can run without you.
High Impact
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Strategic buyers pay for synergies. Financial buyers pay for cash flow. Your valuation depends on who's at the table — and how they see value.
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The less risk they see, the more they'll pay. The more scalable and clean your company is, the higher the multiple.
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Your current valuation isn't fixed. It can be improved — with better financials, better systems, or better positioning. That's what your Exit Readiness Score helps uncover.
High Impact
Most online calculators just plug in revenue and spit out a generic multiple. Ours is built around how actual strategic and financial buyers assess lower mid-market businesses.
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Accounts for 22+ buyer-verified valuation factors
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Compares your business against live deal data
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Tailored specifically for $2M–$20M companies
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Includes Exit Readiness Score™ for actionable insights
Sample exit readiness report preview
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Share basic business info
Industry, revenue, EBITDA, and growth metrics (takes ~2 minutes)
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We analyze buyer signals
Our model evaluates critical factors like customer concentration and team structure
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Get your valuation range
Receive a data-backed valuation estimate and detailed exit readiness report
Instant results (3 minutes)
Completely free
Buyer-verified factors
Actionable insights
Takes weeks or months
Costs $10-20K+
Often uses outdated multiples
Limited actionable guidance
"I've used a lot of valuation tools — this was the first one that actually told me what a buyer would care about."
- Sarah Lewis, Food & Beverage Founder, $6M Revenue
These are the most common factors that influence what a strategic or financial buyer would be willing to pay for your business — regardless of your industry or size.
Impact: 85%
Predictable income streams command higher multiples — especially in services, SaaS, and consumer subscriptions.
Impact: 90%
If you run everything, the buyer sees risk. Less dependency = higher value.
Impact: 80%
Consistent growth matters more than just size. Flat = risk. Growing = upside.
Impact: 75%
Predictable income streams command higher multiples — especially in services, SaaS, and consumer subscriptions.
Impact: 75%
Accurate, up-to-date books increase confidence and speed to close.
Impact: 65%
If one client is 40% of your revenue, that's a red flag for most buyers.
Impact: 80%
Buyers want confidence your team can operate without you.
Impact: 70%
Tools, SOPs, and tech stack all matter — they signal "ease of transition.
What about intangibles?
Your brand, relationships, or market position may not show up in the numbers — but buyers still care. That's why we include exit readiness scoring that factors in these harder-to-measure assets.
Our valuation model considers these intangibles through direct interviews with active buyers.
Get your personalized valuation in under 3 minutes.
Start My Free Valuation →It's built for speed, clarity, and buyer-backed insight — no log-ins, no credit card, just honest, data-driven value estimation in minutes.
Answer a Few Questions
Basic revenue, profit, and business structure details
Get Instant Results
See your valuation range and exit readiness score
Download Your Report
Save a detailed PDF with actionable insights
Optional Strategy Call
Discuss your results with an M&A advisor (if desired)
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Founder's Guide to Exit Planning
Free 32-page guide includes:
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Download Free Guide
Still exploring what your business might be worth? We've answered the most common questions founders, CFOs, and operators ask when valuing their company — or preparing to sell it.
Still didn't find what you were looking for?
We're happy to help. Ask us a question — no pitch, just clarity.
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Contact Us
We use real-world deal data, buyer interviews, and your inputs — like growth rate, revenue model, and financial health — to generate a personalized valuation range.
Yes. The calculator works for most privately held companies, including SaaS, services, construction, retail, manufacturing, and more.
It depends on your industry, size, growth, and risk profile — but we include benchmarking insights in your results.
No. Just provide your best estimates — the tool is designed to give directional insight even if your financials aren't perfect yet.
This is not a valuation "appraisal," but it reflects real-world buyer behavior. Most users find it directionally accurate — especially for $2M–$20M revenue companies.
Not at all. Many users are just exploring options, benchmarking growth, or preparing for a future exit.
It's a score showing how prepared your business is to engage buyers — based on systems, financial clarity, team structure, and more.
Nope. You get your valuation instantly. But if you want deeper insight, we offer a free exit readiness snapshot and strategy call.
Yes. No sign-up required. No strings attached.
Get a personalized, data-driven valuation in under 3 minutes — built for founder-led businesses in the real world.
Start My Free Valuation🔒 Private · 3-minute result
"Hands-down the best valuation tool we've used. It actually reflects what buyers care about."
— Jason Miller, Owner, $4.5M construction company
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